Solved MCQs of Journalism Mass Com

by MSIQBAL · Published November 3, 2020 · Updated January 11, 2021

solved mcqs of journalism mass com

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Solved MCQs of Journalism Mass Com

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Solved MCQs of Journalism Mass Com

A large size head1ine across the entire page is called: Banner
A sheet containing facts and detailed information on any issue is known as: Backgrounder
The key Narrator of a newscast or program is called: Anchor
Mohammedan Social Reformer was the English Name of: Tahzeeb ul Akhlaq
Daily Dawn Started in: 1942
Zamindar was launched by: Maulvi Serajuddin
The first Editor of Dawn was: Pothan Joseph
The number of radio stations, which Pakistan got in 1947 were: 3 (1- Lahore 2- Peshawar 3- Dahaka)
Daily Jung first appeared from: Delhi
Hamid Nizami was the founder editor of: Nawa-e-waqt
CPNE is the representative body of: Editors
Television made its advent in Pakistan in: 1964
Leader is the name of: Opening Editorial
Continuation of a story on another page is called: Jump
S.M.C.R. is a well known: Communication Model
A story appearing with the name of the writer is called: By line
The largest mass medium in Pakistan is: Television
Dr. Goebbles is known as father of: Propaganda
Radio Pakistan was converted to Pakistan Broadcasting Corporation in: 1972
A.P.P. is the abbreviation of: Associated Press of Pakistan (solved mcqs of Journalism Mass Com Mass Communication)
What is meant by editorial note: Editor’s notes
The news which appears in the papers two or three days before an important event is called: Curtain Raiser
Who is the most important person in the T.V. NEWS: NEWS caster
Hasrat Mohani published the newspaper: Urdu-I-Muallah
The Nawa-e-Waqt started its publication in: 1940
Irshad Ahmed Haqani writes his column under in: Harf-e-Tamannah
Who was the first editor of the daily Jang? Mir Khalil-ur-Rehman
Which of the private Pakistani T.V. Channel has the greatest number of viewers? GEO
Which official is called the pilot of the newspaper: The editor
Communication is a Process
The head office of “The Khabrain” is in: Lahore
APNS represents News paper owners
P.T.V. started its transmission in the regime of: Ayub Khan
Which is the largest circulated newspaper of Pakistan? The Jang
The Nation is the sister publication of: The Nawa-e-Waqt
AFP is the news agency of France
Who was the founder of the Dawn? Quaid-e-Azam
Wax-Wyllie wrote Radio and T.V. Writing
Who was the founder of yellow journalism: William Hurst
The Urdu edition of the Comrade was called: Humdard (solved mcqs of Journalism Mass Com Mass Communication)
Mass communication gets filtered by Gatekeepers
New India was established by Mrs. Annie Besant
New media have facilitated the type of communication which is Interactive
The Times of India has launched its edition in the month of February, 2012 from Thiruvananthapuram
For some feminist critics, mass media are used to portray women as belonging to Sentimental culture
Which of the following is the latest development in the field of television set production? Smart sets
Searchlight was a newspaper published from Bihar
In Britain, the Press Council was replaced by The Media Complaints Commission
The National news agency of Indonesia is Antara
The Second Press Commission of India recommended the establishment of Newspaper Development Corporation
The word ‘journalist’ is derived from Diurnalis
Trans personal communication is Conversing with spirits and ancestors
‘Deep throat’ was the source of information for the reporters investigating The Watergate scandal
The first amendment to Article 19(1) (a) of the Indian Constitution was mainly aimed to include ______ as a cause for reasonable restriction. Public order
The post-industrial society is identified with New media
Development, for some modernization theorists, is Differentiation
Modern mass media have made, by providing diverse choices, their audiences Fragmented
A newspaper can infringe others’ copyright provided it is in Fair dealing
In public information model of public relations, importance is given to Truth
Scientific research in mass communication demands the demonstration of Co-variation (solved mcqs of Journalism Mass Com Mass Communication)
A specific communication task to be accomplished with a specific target audience during a specific period of time is termed Advertising objective
Which form of advertising is heavily used to introduce a new product? Informative advertising
In offset printing, the plate image is transferred to Rubber blanket
Monopoly of cultural products at the global level has led to Information imperialism
The writers for media have adopted the narrative technique of Story telling
Identify the correct sequence of the following newspapers on the basis of their origin. Bengal Gazette, Bombay Courier, Bombay Samachar, Bombay Darpan
Identify the correct sequence of the following in term of authorship of theories. Walter Lippmann, Daniel Boorstin, Noam Chomski, Daniel Bell
Identify the correct chronological sequence of the following theories: Public opinion theory, Magic bullet theory, Selectivity theory, Information theory
Identify the correct sequence of the Ministers of Information and Broadcasting in India. Vallabh Bahi Patel, B.V. Keskar, Indira Gandhi, Nandini Satapathy
Identify the correct chronological sequence of the following editors: Robert Knight, Frank Moraes, V.K. Narasimhan, Vinod Mehta
What did the Lessons with Eisenstein talk about? Lessons of adaptation of literary works to cinema
What is the difference between the classical theory and recent film theory on adaptation? Classical theories talk about changes of codes, whereas the recent theories talk of variations of authorship of themes
What is the opinion of McLuhan on adaptation? The new medium takes in the past works of art and absorbs.
Identify the areas of negative influence that television may have on an adapted film? The sound track, colour and framing
What is the suggestion of Tarkovsky to solve the problem of ‘life and death for a film’? Separate literature from Cinema completely.
The Shannon and Weaver model of communication is: Linear
The medium that has the widest reach in India is: Radio
The Surgeon-General’s report focused on the impact of television violence on Children
The ‘Limited effects’ model of mass communication was a counter to Hypodermic needle model
The issue of monopoly press was debated extensively during the Prime Minister-ship of Indira Gandhi (solved mcqs of Journalism Mass Com Mass Communication)
The code of ethics drawn in 1978 was a form of self-censorship by The All-India Newspaper Editors’ Conference
A license in copyright matters creates in the license Personal right
The distinction of being the editor of two major English newspapers, The Times of India and the Statesman was held by Robert Knight
The community radio concept is identified with Narrowcasting
One of the major recommendations of the First Press Commission of India was I introduction of Price-page schedule
The communication theory of developmental communication emphasized Epistemological approach
A strategy that is integrated into communication for development is Social marketing
The middle range theory of communication was advocated by Robert Merton
F. R. Leavis stressed on ________ of media text. Practical criticism
A universal generalisation is the main feature of ________ explanation. Deductive
The Likert scale is used to find out ________ of items selected. The discriminative power
In the two-way symmetric model of public relations, the model of communication used is group-to-group
The single – sheet advertisements printed on one-side are known as Fliers
Multi-tasking in journalism is due to Technology convergence
After determining its advertising objectives, a company has to set ___for each product. Advertising budget
Which of the following is the combination of sound bite and stand up? Package
The social network medium that has gone for global IPO recently is Facebook
The soviet media theory had its roots in German ideology
The readability tests, Fog Index and Reading. Ease score, were first employed by News agencies
The television news writing these days includes Gender-neutral words (solved mcqs of Journalism Mass Com Mass Communication)
Mass media essentially operate in Public sphere
When codes govern signs, and when assembled together, they become Texts
The addressability of mass communication is altered by The digital media
Transferring thoughts, ideas and messages into verbal and non-verbal signs is referred to as Encoding
The utilization of a personal space and physical environment for communication is called Proxemics
Generally, referential readings are Emotional
The first chairman of the Press Council of India was Justice J.R. Mudholkar
Organizational communication is concerned with the flow of messages within a network of interdependent Relationships
The concept of Flak was constructed by Noam Chomsky
Sardar K.M. Panickar was associated with The Hindustan Times
In analog mass communication, contents are linear and Static
Expression of opinion as to the public conduct of public servants is not Defamatory
The decision of the Union Government to fix a minimum price for a newspaper was challenged by Sakal
The organization of ombudsmen is located in The United States
The New York Times has created the position of Public Editor
Copyright does not subsist in Reproductions
Preparation before beginning the task of investigation in qualitative research is called Epoche
Developmental media Philosophy exports Domestic media content
To a positivist researcher, reality is Objective
The accuracy of systematic sampling is directly related to the adequacy of Sampling frame (solved mcqs of Journalism Mass Com Mass Communication)
The process of examining every member of a specified population is called Census
Former President of India, Dr. Rajendra Prasad was associated with Searchlight
Cutlip, Bernays, Ivy Lee are associated with Public Relations and Corporate Communication
In terms of public awareness, news has the status of Dominant discourse
The film, Lawrence of Arabia, belongs to the genre of Epic
Live Television and radio that need the presence of audience are identified as Synchronous media
In frequency modulation Frequency of carrier wave varies according to the amplitude of the signal.
A psychographic characteristic of film audience is Need for status
The term ‘spin doctors’ is used in a negative sense to refer to PR Professionals
If a publication is half the size of a broadsheet, it is called Tabloid ory taxes.
The correct sequence in the communication process is Perception, attention, selection, retention.
Identify the correct sequence of sales steps a PR person should know. Attention, Interest, creation of confidence, selling the product
When signs are organized into systems, they will become Codes
In a post-modern society, culture is Commodified
No new information is available in Phatic communication
Redundancy helps in solving the problems associated with The audience
Vivendi universal is a well-known media organization of France
Which was the newspaper that Mahatma Gandhi edited in the year 1919? Indian Opinion
Reaching the maximum number of people at the least possible cost by media is called Media consistency
A variable that creates an alternative explanation of results is identified as Predictor variable (solved mcqs of Journalism Mass Com Mass Communication)
Duplicating only the sampling and experimental procedures of a previous analysis is called Instrumental replication
Life style segmentation research investigates respondents Interests
A study of a specific population as it changes over a period of time is known as Cohort analysis
In advertising, a document that describes the target market, budget, creative strategy and objective is known as Media brief
When a straight forward proposition is used in advertising, it is called Dogmatic approach
Specimens of advertisements are kept in The guard book
Saatchi and Saatchi is an agency that specializes in Advertising
Lobbying is an activity of Public relationists
When public relations personnel manage news in the media, it is termed? Spin doctoring
The readability test, Fog Index, was developed by Robert Gunning
When words have the emotive potential, they are categorized as Metaphors
Curtain-raiser is part of an Interpretative journalism
Ballooning is a cartoon contains Text
Journalism that depends upon computer-assisted analysis of existing information is known as Database journalism
When a camera pans fast to a visual’s blur and steadies into a correct focus at a particular point, it is called Whip pan
‘Taxonomy of News Values’ is written by Galtung and Ruge
The first committee on National Communication Policy in India was headed by Ram Vilas Paswan
List the right sequence of the earliest known journals printed in the world from Italy, China, Egypt, Korea
Identify the correct sequence of five functional stages of developmental model for product, person and PR campaign. Identification, legitimacy, participation, penetration, distribution
According to Charles Pierce, sign stands for its Object (solved mcqs of Journalism Mass Com Mass Communication)
When communication is studied, the number of levels of problems identified by Shannon and Weaver are Three
Ferdinand de Saussure was, in his analysis, concerned only with Symbols
Common sense assumptions are preferred to read meanings in media messages by Sociologists
Narrow casting has a Specific audience
The title of a newspaper is not protected by the law of Copyright
Ownership of copyright cannot be claimed except as provided by Law
Media literacy does not consist of Heightened expectations from media.
The dominant model of development has in its focus Elitist aims
The dependency theory of development is supposed to be understood in the context of The world system
Focus group interviews need a moderator
When we prefer the simplest method for research, it is called the principle of Parsimony
When the receiver is in little need of information, it is known as Passive attention
Mille rate is associated with Print media
The method of heavy media usage for a given period of time for advertising is known as Wave method
The Act that governs the rights and duties of advertising agencies is Indian Contract Act
Time angle is important in Broadcast copy
Who is the pioneer of film language? E.S. Porter
The label ‘Cinema Verite’ means Creative interpretation of reality
All non-digitized media are now-a-days identified as Analogue media
The traditional approach of providing stability to a page while designing it was through Anchoring (solved mcqs of Journalism Mass Com Mass Communication)
More white space on a printed page can be gained by reducing the number of Columns
When computer generated pictures or images are of a mosaic of geometrical shapes, it is called Serrated outline
The chairman of samachar news agency when it was formed in 1976 was Mohammad Yunus
Find out the correct sequence of Maslow’s Pyramid of needs? Basic psychological needs, safety and security needs, belonging and love needs, esteem needs, self-actualization needs
Identify the proper sequence of development support communication by John. L. Woods: Knowledge generators, Political leaders, Intermediate groups, Knowledge users
Mass media, according to, Lazarsfeld and Merton, reinforce Social norms
The universal model of communication will have Five components
E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduced the concept of cosmopolitaness
When media companies are owned by non-media business houses, it is called Conglomerate media ownership
George Gerbner while propounding the cultivation Theory emphasized on the concepts of: Heavy viewers, light viewers and mainstreaming, the last one being Resonance
Majid Tehranian has spoken of development becoming an Ism
For Woolfson, individual consciousness, permeated by social communication is socio-ideological
The news media’s primary responsibility to its audience is to provide truthful and accurate information in support of Understanding news values that influence media decisions
The Westley and McLean Model of communication identifies _______ role of the receiver. The behavioural
When media audience derive different meanings from the same text, the message is considered Polysemic
When media consumers search for knowledge as a motive, the need becomes Cognitive
Stuart Hall asserted that the media created ‘Preferred readings’
In societal corporation, the Government and society collaborate through Symmetrical communication
The communication channels are kept open by Phatic function
Metonyms are power conveyors of Reality (solved mcqs of Journalism Mass Com Mass Communication)
The first International Convention related to Copyright was held at Berne
The Indian Constitution’s provision for the Right to Freedom of Speech and Expression is notionally drawn from Bill of Rights
In the cases of defamation, the term ‘Manipulation’ means Allegation of fact
The applicability of Article 14 of the Indian Constitution was invoked by the Supreme Court in the case involving the newspaper: The Times of India
The Second Press Commission of India recommended the removal of Section 5 of The Official Secrets Act, 1923
In research, language and argumentation are expected to objectivise: Human experiences
The positivist paradigm, adopted by researchers in Mass Communication, makes a liberal use of Quantifications
A distinction between administrative and critical communication research was first drawn by Paul Lazarsfeld
Human simulations for research are identified as Games
The fitness of good test of applying chi-square to find out the association between two variables demands a minimum sample of 50
Fiske and Hartley have identified the concept of Bardic television
The metaphor of a wired universe interlinked by a network of computers was popularised by Al Gore
_______ can be called as presentational media. Body language
The Arabic television channel Al-Jazeera has its headquarters at Doha
Motilal Ghosh was associated with Amrit Bazaar Patrika
The Mail, published from the erstwhile city of Madras (now Chennai) was Aneveninger
The Amit Mitra Committee was to prepare a report on National broadcast policy
Narratology generally deals with two major elements; one is Suzette, i.e. structure, the other being Fibula
Editing in newspapers means the removal of _____ in writing. Fog
The largest advertising agency of the world is MacConn-Erikson Worldwide (solved mcqs of Journalism Mass Com Mass Communication)
According to a survey, advertisements published by women’s magazines were _______ women. Commoditizing
An economy dependent upon selling and purchasing goods and services besides advertising to create a climate of purchases is supposed to promote: Consumer culture
___ is the basis of public relations, advocated by the English Philosopher, Jeremy Bentham. Utilitarianism
The systems theory of public relations is described as a set of united Subsystems
Identification and analysis of situation, problem and offering solution to achieve organisational objectives will come under Strategic communication
Corporate public relations deals with The whole organisation
The making of a film based on a novel is called adaptation, whereas a novel based on a film is called Novelization
The mathematical ratio between the vertical and the horizontal measurements of a film/video is referred to as Aspect ratio
A Jump Cut is an editing technique that is employed Within a scene
Setting the best colour and density for the printing of each shot in film is known as Colour timing
Separation of a programme signal from the carrier wave is Demodulation
The down-the-line interview is conducted When the interviewer is at studio and the interviewee at another centre
The commercial broadcasting wing of AIR, Vividh Bharati, was started as a counter to Radio Ceylon
Extra programmes to make the already exiting radio programmes more attractive and interesting are well known as Frills
What is an F-stop? The size of the opening of a diaphragm
Denis Mc Quail identified the mass media function of Promotion of democratic participation
The largest circulated English news magazine of India is India Today
Indian Express was originally published from Madras
Charles R. Wright was the first theorist who identified the media function of Entertainment
‘Marattha’ was the sister publication of Kesari (solved mcqs of Journalism Mass Com Mass Communication)
The British Broadcasting Corporation’s main revenue source for a long time was Licence fee
The Yuva Vani programme of All India Radio was introduced during the tenure of ________ as the Minister for Information and Broadcasting. Pramod Mahajan
Indian television channels are accused of promoting the stereotype of women being Submissive
The functional analysis approach in communication is related to Social systems approach
Who first described mass media as a culture industry? Theodor Adorno
______ is considered as a mechanical medium. Television
The main purpose of asymmetric two-way model of public relations is Scientific persuasion
Central to the uses and gratifications approach in communication would be Messages
In communication, redundancy has Highest predictability
The process school of communication leans heavily on Social sciences
‘Enlightened self-interest’ is the notion behind Corporate social responsibility
The creative function of communication is important in Propaganda
According to Umberto Eco, aberrant decoding takes place in a Mass society
The deontological theory of Immanuel Kant prescribed categorical imperatives based on Moral Law
Gatefold can be mostly seen in Magazines
The Vidyalankar Committee was assigned to prepare a report on Central Publicity
Section 95 of the Criminal Procedure Code permits a State Government the forfeiture of Offending publication
The legal doctrine of direct impact is applied in the cases involving limitation of Newspaper Circulation
The constitutional restriction on Article 19(1) (a) in the form of public order falls within the concentric circle of Law and order
In a case of contempt of Parliament, R.K. Karanjia of the Blitz was _____ by the Speaker of Lok Sabha. Reprimanded (solved mcqs of Journalism Mass Com Mass Communication)
The protection of publication of proceedings of Parliament and State Legislature is guaranteed by Article ________ of the Indian Constitution. 361 A
The multiplicity model of developmental communication was advocated by Jan Servaes
For Daniel Lerner, exposure to media would energies the process of ________ for development. Empathy
The advertising medium that has the advantage of high selectivity, immediacy and low cost is Online
Most co-relational designs have the problem of manipulating Independent variables
The main problem of simulation in communication research is Validity
The panel study is sensitive to Experimental mortality
The snowball sampling method is useful when the universe is small and Specific
Discourse analysis considers all human communication as a Narrative
The closed systems approach is reflected in ______ public relations. Reactive
The mathematical centre is not the optic centre when we design the front page of a Standard daily newspaper
A sentence used in communication is a _______ of words. Syntagm
The reference code often used for television recordings is known Clock time
When the frames of a TV commercial are shown to a select group of samples to get their opinion, it is called A Bruzzone test
What is a Spinoff? Is a new TV serial created by taking elements from an earlier serial
Who identified that ‘online gambling is a serious issue that has not been addressed under any law’? Asian Cyber Law Institute
Reuters has invested in the Indian news agency Asia News International
The news agency that has the largest number of foreign correspondents is Associated Press
An editor, in order to maintain consistency in visual style in his newspaper, should Use fonts within one type family
A panel designed to absorb or reflect sound is identified as Battle (solved mcqs of Journalism Mass Com Mass Communication)
Simultaneous presentation of two contradictory visuals is called Counter point
Measuring the number of digital errors in a single signal is known as Error rate
A broadcast commercial produced for the purpose of demonstration is identified as Speculation spot
The Aristotelian dramatic structure that is generally adopted for feature film has five phases. The four phases are exposition, rising action, climax and falling action. The fifth is Resolution
In newspapers, news headlines should be written around a strong Verb
Find out the correct chronological sequence of the following news agencies: Havas, Reuters, United Press International, Bloomberg
Find out the correct sequence of the stages identified in the information processing theory. Attention, comprehension, acceptance, retention, action
Socially and culturally less powerful people are _________ by mass media. Stereotyped
The possible harmful effects of mediated communication always lead to Moral panics
When media is connected with reality that type of framing becomes Referential
The media audiences are capable of Critical distance
Semiology uses a microscopic views of texts to _________ them. Deconstruct
Raymond Williams identified the general process of the meaning production in relation to Ideology
When certain words are used to reinforce the encoder’s intended meaning, it is described as Anchorage
A major barrier in the transmission of cognitive data is an individual’s Expectation
Signs that possesses a resemblance to their referent are considered Iconic
When media texts are related emotions and feelings, it becomes _______ domain? The affective
Democratic-participant theory of media can be implemented only by Citizen viewpoints
‘Bridal Mantra’, a new magazine, was launched by The Hindu
Who coined the term, ‘Pack Journalism’? Timothy Crouse (solved mcqs of Journalism Mass Com Mass Communication)
The Copyright Board in India has certain powers of Civil courts
The 42nd Amendment to the Indian Constitution was in relation to Parliamentary privileges
The term, development support communication was advocated by Erskine Childers
The role of epistemology is emphasized in ______ of development. The communitarian theory
The ethical classification of categorical imperatives was supported by Immanuel Kant
Measurement systems attempt to be isomorphic to Reality
The presence of an extraneous variable in media research indicates Lack of internal validity
A chain of referrals to identify respondents for collection of data will result in the sampling method known as Snowball
Cronbach’s Alpha signifies Reliability
Spurious relationship between two concepts in a research study offers a Rival explanation
Non-parametric tests are generally applied to analyze Nominal data
A social psychologist, Albert Bandura, researched upon the imitation effect of Television violence
One way news flow leads to Cultural Imperialism
A rate of decline in response to advertisements is called Response decay
Frequency range of FM Broadcast is 88 MHz – 108 MHz
Publishing or telecasting controversial advertisements is a PR tactic
Scheme advertising aims at _________ promotion. Consumer
Theme advertisements normally contain Emotional appeal
The principal feature of marketing communication Two-way communication
The number of agate lines of advertising printed in a specific period is known as Linage (solved mcqs of Journalism Mass Com Mass Communication)
Short wave frequencies are used for radio communication of Long distance
A cut from one sound to another without breaking continuity is Segue
The off-script lines that characters or anchors say in real time are known as Ad-libbing
The process of working on sound after studio production is known as Audio Sweetening
The very first film show in India was held at Bombay
In film making, panning shots can be described as visual Paradigms
A canted shot is also referred to as Dutch angle
Throw line is A sentence in the news story that leads to a sound bite
Police story means Newspaper’s stand on an issue
In newspaper parlance, sacred cow means A favorable treatment to a story
Widow in newspaper production refers to Isolated word
The Italian type faces are invented by Aldus Manutins
Bright is a/an Short feature
Nicholas Jenson created the first of _______ typefaces. Old style
When the first and last columns have solid text, it becomes Frame layout
Polychronic use of time is popular in ________ culture. Indian
Galtung and Ruge identified an element of newsworthiness called Threshold
In reporting, verification is understood to have conformity with specified Criteria
The Human Interest score of Flesch formula of readability indicates Personal words and sentences
Find out the correct sequence of the following developmental models: Dominant Paradigm, Dependista, Integrated Rural Development, Participatory (solved mcqs of Journalism Mass Com Mass Communication)
In communication, social meanings are part of Interpretation
Cognitive Mapping is a Speculative aesthetic principle
Jacobson’s Model of Communication has constituent factors numbering six
Icons are very frequently used in television reports of Weather
For communicators, epistemology is concerned with the theories of Knowledge
Who said that practical control of instrumental reason was by communicative rationality? Habermas
Manuel castells used the term Network society
The horizontal dimension in Gerbner’s model denotes Access
The relationship of the sign to others in its system is called by Saussure as Value
When codes shape collective perceptions, they are termed Ideological codes
Vox props in telecasts are mostly Field based
The code of ethics followed by Doordarshan forbids: Criticism of Friendly Countries
The first public television transmission system in the world was BBC
A construct is a combination of Concepts
In communication research, the chi-square statistic is also referred to as Crosstabs
The case study method is an empirical investigation that uses Multiple data sources
Every media researcher should attempt to eliminate the influence of Control variables
Factor analysis is Multivariate
Non-parametric tests measure variables at Nominal level
The prevention of publication of objectionable Matter Act, 1976 provided for demanding from the press Security deposit (solved mcqs of Journalism Mass Com Mass Communication)
The Newsprint control order, 1962, was partially struck down by the Supreme Court of India in the case involving Indian Express
Young Persons (Harmful Publications) Act, 1956 emphasize Prevention of dissemination of publications harmful to young people.
Civil detention is a punishment for Contempt of court
Limitation for actions of contempt of court is ________ year from the date of contempt. One
The second press commission of India suggested the removal of ________ from the official secrets Act of India, 1923. Section 5
Name the city where the international film festival held in 1951. Bombay
‘Television without frontiers’ was the philosophy first encouraged by The European Union
Broadcasting is a/an ________ activity. Institutional
In which city All India Radio launched an infotainment channel known as FM-II on September 01, 2001? Kolkata
The number of AIR channels given service by the KU band on DTH platform is 12
Name the city where four 500 KW super power short-wave transmitters were commissioned: Kolkata
Simultaneous transmission of several channels of compressed digital contents of television is referred to as Multicast
Because television integrates members of a culture into its dominant value system, it is referred to as Bardic
‘Ecstasy’ was a movie directed by Gustav Machaty
The headquarter of the National Centre of Films for Children and Young People (NCYP) is situated at Mumbai
When an advertising agency offers several specialized services, it is called Bouquet
Puffery normally contains a statement of Opinion
The profession of a public relations has evolved from Press agentry
‘Chanakya’ awards conferred annually by PRCI
The code of Athens was sourced from UN Declaration of Human Rights (solved mcqs of Journalism Mass Com Mass Communication)
Which country got the Chairmanship of NAM pool in 1976? India
Bloomberg specializes in supplying Financial news
The organization that has instituted awards for the best stories for the coverage of conflict in Indian print media is PII-ICRC
Value judgements should be avoided while writing News stories
Readability tests do not test Word familiarity
According to a survey by C.J. Nelson Research Inc., an average reader is expected to read a minute 250 words
Typefaces used for editorial pages are Large
An intaglio plate is used in the printing process of Rotogravure
Colour printing demands colour Separation
Two facing pages in the centre of magazine create a Centre spread
Find out the correct sequence of the stages in E.M. Roger’s model of diffusion of innovations: Knowledge, persuasion, decision, confirmation
Find out the correct chronological sequence of following PR associations IPRA, PRSA, PRSI, PRCI
Find out the chronological sequence of films that were most popular in the US during 1899-1907: Pajama Girl, The Woman at the bath, The Great Train Robbery, Philadelphia Inquirer
Identify the correct sequence of the steps used by the persuader to get persuades to attend their messages Attention, need, visualization, satisfaction
In non-verbal communication, signs signify Constructs
Communication has a _____ value. Power
Newcomb’s model of communication is Triangular
Interaction with media contents and critically analyzing them is known as Media literacy
The qualified privilege in relation to parliamentary proceedings in India is based on The British law
The right to refuse publication by a newspaper is based on the assumption that it is a Private enterprise (solved mcqs of Journalism Mass Com Mass Communication)
The second press commission of India did not favour a code of ethics that was Formal
The Newspaper (price and page) Act, 1956, was challenged in the Supreme Court by Sakal
The Right to Know in India is Limited
The Fundamental Rights of an Indian citizen are subservient to Parliamentary privileges
One condition in causation is Co-variation
Intervening variable is also known as ______ variable. Control
An Audience Research Unit of Doordarshan conducted a study in 1993 which revealed that development oriented programmes do not have viewership because of Lack of local specificity
A single value that represents a typical score in a distribution is known as Central tendency
The ownership of a newspaper press is administered by the general law of Property
The eye-movement that flows in the shape of letter‘s’ is Gaze motion
Which medium is traditionally known as poor cousin of television and print media? Out-door media
In the market model of media management, the audience is considered as made up of Consumers
The Western model of development, it is alleged, is characterized by Infinite consumersion
The social responsibility model of media developed along with the growth of Mixed economics
In the mass manipulative model, the audience is considered as passive
The term ‘broadcasting’ was borrowed from Agriculture
The perspective of pluralistic model of development is Empowerment
“Revolution of the empowerment of the media consumer” is argued by Julious Reuters
The application of media ethics involves Finding most morally defensible answer to a problem.
Non-statutory news councils are popular in USA (solved mcqs of Journalism Mass Com Mass Communication)
The golden triangle of Public Service Communication Comprises Objectivity, impartiality &balance.
The key feature of media performance is Personalization
The country in which the print medium is growing fast in the world is India
A media Moghul, Ted Turner, started his career from Outdoor advertising
In which type of shot the subject looks stronger, imposing, and authoritative? Low angle shot
In television production intensity, colour, dispersion and direction are closely related to Lighting
Composite, component, RGB are forms of Video signals
MTV was initially started as a Cable Channel
The broadcast style of writing demands the use of Nickel Words
Digital media narration is dynamic
Personal, real time and customized online media with a 3-D mode are called Immersive media
A person who does not post messages but reads what others write on an online discussion board is identified as Lurker
The illegal radio stations that began broadcasting into Great Britain in 1960’s were called as Pirate broadcasters
What was the length of the first Indian feature film, Raja Harish chandra produced in 1913? 3700 feet
According to Nicholas Negroponte the World Wide Web is an engine of Public relations
When products are sold using designs drawn from media products, it is called Character merchandising
Product advertising over a small area without damaging national investment is known as Test marketing
Responses of readers to a published advertisement result in Pulling power
Direct mail advertising is often referred to as Junk mail
Which newspaper carried an advertisement in 1875 announcing presentation of a farce named “Lamentations of Bhart Mata with her children”. Amrit Bazar Patrika (solved mcqs of Journalism Mass Com Mass Communication)
Placing two versions of an advertisement in the same issue of a newspapers or magazine is known as split-run test
The book, ‘Bias of Communication’ was written by Harold Innis
Who is the author of the book, ‘Define Advertising Goals for Measured Advertising Results’? R.H. Colley
Which Committee was constituted in 1991 to examine and recommend ways and means to win over advertisers to Doordarshan? Mahalik Committee
Identify right sequencing of countries that began publication of newspapers in the early 17th century. Germany, Belgium, France, England
Identify the correct sequence of Mc Quail’s five basic functions of media. Information, Correlation, Continuity, Entertainment, Mobilization
Identify the correct sequence of the following: Frame, shot, scene, sequence, film

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